Sometimes something as simple as an update of old blog posts can result in more traffic to your blog.
As bloggers, we put in countless hours of work…brainstorming, researching, writing, tweaking, checking, rechecking, creating, and posting. When the post is completed, we feel a sense of accomplishment and can breathe a little sigh of relief. You know what I’m talking about.
We think that our blog posts are done…finished…but sometimes, a few months after the fact, we realize that maybe that wasn’t our best work. Or at least, it wasn’t as good as it could be.
You always want your best work to be out there for the world to see.
WHAT TO FOCUS ON FOR THE UPDATE:
Maybe it’s time to resurrect those old posts and update them. Read them, edit them, IMPROVE them. Focus on improving not only the content but the SEO as well.
And while you’re at it, take a look at your opt-ins. They could probably use some sprucing up, too. What about your About Me page and your images? There are probably a number of places that need improvement. Update everything that is not up to par.
First of all, you need to begin with the posts that are the most popular with your readers. Starting with your most popular posts is a good plan because these posts have already proven to be winners.
Our free mini e-book, Google Analytics Made Easy, will guide you through the process of determining exactly WHICH posts are your most popular and WHAT your readers are the most interested in.
When you have compiled a list of your best posts, thoroughly evaluate the content.
EVALUATE OLD POSTS IN THESE AREAS:
Content – Is the information up-to-date and accurate? Check to see if the writing represents you and your brand the way that you want it to. If not, now is the time to change it.
Grammar – Proofread your post to make sure that all grammar is correct.
Spelling, punctuation – Correct any spelling or punctuation errors.
Links – Test any links in your post to determine if they are still working. If there are no internal links in your post, add them now. It is good for SEO to have links to old posts in your new blog post.
Images – Decide if your images are the best that they can be. If the post doesn’t have a striking image, then create a new one. Make sure it has a title, alt text and description using your targeted keywords. This will also increase SEO.
If you need more images, add them.
Offers and Opt-ins – Check your offers to see that nothing has expired or is out-of-date. Also look at your opt-ins to see if they are as good as they could be.
Branding – Your colors, your fonts, and the layout of your blog posts should all be related. They should flow and create a cohesive look for your blog.
There are several programs and plugins that are also useful when updating old blog posts. Yoast SEO Premium is an excellent plugin that makes it simple to optimize your post for SEO. Another good one is WP Broken Link Checker which shows you which links need to be addressed.
Now that you’re armed with everything you need to get started on updating those old blog posts, get busy and get some new traffic coming to your blog!