Creating an amazing blog post takes a lot of work. [bctt tweet=”A necessary part of blogging is AFTER the writing and the posting..you have to PROMOTE!” username=”pineappleandm”]
As with any blog post, you spend many hours doing all that you can to polish it and make it ready for your readers. You research, write, edit and write some more. All of your blog images are ready to go.
Finally, you feel that everything possible has been done, so you hit the PUBLISH button and wait. Well, guess what! If you want readers to actually see your post, you still have a lot of work to do.
You have to let the world know that you HAVE a blog post and that you have a BLOG. That takes PUBLICITY. You have to expose the world to your blog. You have to promote your post.
[bctt tweet=”Promoting your blog post assures that readers know that it exists.” username=”pineappleandm”]
Here are 13 great ways to promote your post:
1. Send an email to everyone on your email list
You know that email list that you work so hard to cultivate? Well, now it’s time to use it. Email everyone on your list and tell them that you have published a new blog post! I am always surprised at how much traffic this one step brings to my blog.
If people are interested enough to subscribe to your blog, then it makes sense that they would want to know when you post a new blog post…Just another way to boost your email list. See our post about How to quickly grow your list.
2. Include a link to your new post in the newsletter
Showcase the new blog post in the newsletter that you send to your subscribers. Although you have already told them about it in an email, sometimes these things are ignored or overlooked, so send it again in the newsletter.
3. Create amazing social media images
Not only must you create stunning images to go with your blog post, but you also need to create the images for all of your social media: Pinterest, Facebook, Twitter, Instagram, etc. Go ahead and get all of these done at once. This will help your publishing to go much quicker. Creating each image in the optimal size for each social media platform is important so you don’t have to go back and resize everything when you are ready to post.
4. Share on on your own Pinterest boards and group boards
Make your pin description as full of information as possible and use Rich Pins. This will attract more readers to your pin, and ultimately, to your blog. When you create your pin, double-check to be sure that your URL is correct. You surely don’t want to steer your viewers to a blank page!
If you belong to any Pinterest group boards, share your post there. A Pinterest group board is a board that many people share and is an effective way to expose your pin to many viewers at once.
There are many, many Pinterest group boards to join. Here is our list of over 150 group boards that are now accepting contributors.
5. Tweet about it!
Twitter is a fast-moving vehicle of information. Sharing your post on Twitter is different from sharing it on Pinterest or on Facebook. With Twitter, you should share your post multiple times to make sure that it is seen by as many people as possible.
Share it several times on the day that you post it onto your blog, share it the next day and the day after that. You want to expose it to as many viewers as possible. If you use a tweet-scheduling tool like Buffer, now is the time to schedule future tweets about your blog post.
Twitter can be an enormous asset in growing your blog. Check out this post.
6. Share your post on your Facebook page
Facebook doesn’t seem to have the reach that other social media platforms have, but it won’t hurt to get your post exposed to as many readers as possible.
7. Share it in your Facebook groups
8. Schedule future pins for Pinterest
Schedule your post to be pinned on Pinterest again in the coming days. I use Tailwind for this and get great results.
9. Share your post in Link Parties
There are many bloggers who host Link Parties. You can link new post to their party to have it seen by many people. This is a great way to increase the number of views who see your blog.
10. Link to other posts on your blog
Link to any posts on your blog that are relevant to the subject matter of your new post. This gets people clicking around on your site and keeps them there longer.
11. Share your post with with any person or company that you have mentioned in the post
Email anyone that you have referenced in your post and let them know that they have been mentioned in your article. If they have a blog or a website, they may either mention the post or link to it which will help with page views and get more people to your blog.
12. Link to any other websites or blogs that are in some way relevant to your post
[bctt tweet=”Linking to someone else’s post seems unorthodox, but to help your readers, it is the thing to do.” username=”pineappleandm”]
If someone has written a helpful blog post about the subject that you have written about, go ahead and link to that post so that your reader can garner even more information. Who knows…if you send traffic to another blogger, they may reciprocate and send some traffic your way!
Also, here is our post about how to IMPROVE SEO ON YOUR BLOG. Try some of the tips for getting your posts ranked higher in search engines.
13. Go ahead and schedule your posts to be recirculated in the weeks and months to come
Continually promoting your posts, both old and new, has a funny way of working…it’s sort of like compound interest…the more you promote, the more your pageviews and engagement grow.
Finally, your amazing post needs YOU to introduce it to the world and to keep it alive. Promote, share, and send it wherever you can to expose it to as many viewers as possible. Keeping your blog posts in front of your audience will not only save it from getting lost in the shuffle, but it will also keep your readers interested and sharing, and ultimately coming back to your blog.
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This is so helpful. I never know how to promote my posts. And I’m terrified to over do it. I’m very passive with my blog but I’d love to connect with more readers.
Xojohnnielynn
http://xojohnnielynn.com/soft-cut-crease-makeup-look/
Hi, Johnnielynn! I know exactly what you mean about overdoing it. I do believe that you can promote your posts in a non-braggy way, however. Keep in mind that you are writing to HELP people and that they will actually benefit from reading your content. Good luck with your blog and thanks for the comment!
So many wonderful tips thank you soooo much for gathering them all in one place. I just pinned, took notes and have some homework over the weekend lol. Thanks again!
Mari, I hope that these tips will give you some new ideas of how to promote your blog posts. Thanks so much for the visit and for your comment!
Great list – I need to do better with scheduling out, especially on Facebook! Thanks for sharing over on Tuesday Talk!
Hi, Ruthie! Yes, scheduling really does help to free up valuable time. Thanks so much for your visit!
Great ideas. Thanks.
Thanks, Julie!
Nice list and all good advice to remember, especially continuing to promote your blogs for weeks after you first publish.
Thanks, Jennie! Definitely need to keep promoting! Glad you stopped by!
Great tips! Pinned for reference.
So glad to hear that you found something of interest in the post. Thanks so much!
Great reminders! Re-circulating those posts is a life saver as far as pageviews and even new followers is concerned. Thanks for this! visiting from #smallvictoriessunday
Thank you, Krisitne! I am glad you found our post helpful. Recirculating posts is a good way to keep things going when new posts aren’t an option and when time is an issue. Glad to have you from Small Victories! Thanks for the visit!
These are fabulous tips! Scheduling my posts out into the future has helped me tremendously!
Thanks for sharing at the Shine Blog Hop!
Thank you, Tiffany! I hope some of these tips will help! I agree that scheduling future posts, tweets, etc is a terrific time-saver, and I recommend doing this whenever possible. We love participating in the Shine Blog Hop! Thanks so much!
Great post. Thanks for the advice. How many FB groups are you in? How much time do you spend daily publicizing your posts in FB or other?
Hi, Caryn! I spend quite a lot of time promoting my posts, pinning, tweeting, stumbling and participating in link parties. I do find that to automate some of it helps quite a bit with the amount of time it takes to do all this. It is a necessary thing, I think, to get eyes on your posts! Check out some of our other posts on great tools to help with this. Thanks for your comment!
Great post! I try and use Facebook when I think that it’s something that my friends/family would enjoy. I don’t have a set FB page for the blog, but it’s a mix of blog/personal so it works sometimes. I use Twitter the most and Buffer is GREAT for scheduling ahead!
-Lauren
Yes, Lauren, I love Buffer for scheduling..it can take HOURS without help! Thanks for the comment and good luck with your blog!
These are wonderful ideas! Sometimes I’m not much of a self promoter, I need to get over that… stat! Thanks for sharing your tips with us at #MMBH. Pinning this to our #MMBH board. 🙂
XO
I’m so glad you found the post helpful! I agree that self-promotion is not always easy, but we have to do it to get our work out there! Thanks so much for the comment!
Thank you for this list – I have also started repinning old post and it has certainly increased my post views.
Yes, it is amazing what can result from just a small change in the way we do things! Thanks so much for the visit!
I do most of these tips but fall down on images for social media that look great and also re-scheduling. That is such a good point for me to take away today. Thanks for sharing with us at Over the Moon.
I know what you mean, Sue. There’s always something that we can improve upon! Thanks for the comment and thanks for supporting us with Over the Moon. I have enjoyed being a part of your party!
Great ideas! Pinned to my blogging 101 group board. Thanks for sharing at Funtastic Friday.
Thanks so much, Sherry! I’m glad to know that you found the post helpful and worthy of being pinned! I have enjoyed participating in Funtastic Friday. Thanks for all you do!
Just letting you know that this post is one of our most viewed posts at last week’s Funtastic Friday. It will be featured when the party opens tonight.
Sherry, we are honored and thrilled that we could post something that would interest so many! Thank you for hosting Funtastic Friday. We enjoy participating!
Great tips! I’m working on doing more of these more consistently, and I have noticed a tremendous difference.
Yes, Brittany, I experienced that as well. As soon as I began checking things off this list, I saw growth in readers and followers. Good luck with your blog! Thanks for the comment.
Thanks for the list. I didn’t think about sending my post to people or companies mentioned. Will have to look into that!
I think that’s a great idea, Brandi! You might be surprised at the positive results. Good luck with your blog and thanks for stopping by!
These are all great tips and it has taken me a while to master doing most of them. The one I don’t do and should is share it with fellow bloggers and people in my niche.
Kate | TheOrganizedDream.com
Yes, that’s a good one, Kate! Try it and let us know your results! Good luck!
Thanks for tips. Seems my views are really struggling right now. Is back to school affecting it?
Charlotte, I do think that page views suffer a little at different times of the year. Summertime is usually a little slower than usual. When autumn returns, things will probably pick up! Stick with it and don’t get discouraged! Good luck with your blog and thanks for the comment.
Fantastic tips! So much I am not doing yet! I bookmarked it to be able to go back to it and start the action! Thank you so much #SHINEbloghop
I agree with all of these. The work starts after the post is written. LOL Never mind that it takes me 10+ hours to write a good post, those hours are all for naught if I don’t put the time in after I hit publish. But I will go further and say, make it easy for others to share! I put several “Tweet This” options in each post. And I find that if I make a good tweet that it will get tweeted. It takes seconds on my end, but the results are long lasting. If I have great tweets embedded they get retweeted when I promote old posts, or when someone clicks through to read a related post. This is the best. Create something once and make it work for you over and over. Click to tweet is the best tool!
You are right, Nikki. “Click to Tweet” is also a great way to promote your post. For some reason, when I installed the plugin it did something strange to my site. I need to research further another one to use! Putting that on my “to do” list! Twitter has been awesome in helping to grow my readership and my email list and I don’t want to ignore the importance of “click to Tweet”! Thanks for the comment!
I agree wholeheartedly with you on all of these. You also shared this post with our Best of the Blogosphere link up, which is another great way to get more eyes on your blog post. 🙂 Thanks again for linking up, and I’ll be featuring this post in today’s new link up! We’d love to see you back with another post to share.
You are so right, Amber! Link parties are also a great way to expose your post to many readers. I enjoyed participating in Best of the Blogosphere party, and I plan to come back soon! Thanks for your visit!
Thanks for sharing this awesome Info. I agree with the whole list.
I created a Whopping 27 Item List and all different, unique and actionable ways to promote your blog post! You should check it out and might like to link to it. Thanks for sharing at the Pit Stop!
Thanks so much, Julie! Your post is awesome! I have linked to it in my post, “How to Promote Your Amazing Post”! Thanks for the suggestion. Maybe you would link to my post, too? I would appreciate it so much! Thanks for your comment and thanks for finding us at the Pit Stop! I love partying over there!
Great post – great tips for promoting posts.
Thanks for sharing at Turn it Up Tuesday,
Bev
Thanks so much, Bev! I’m glad you my tips helpful. Thanks for hosting Turn it Up Tuesday. I enjoyed participating and I’ll come back to party with you again soon! Thanks for the comment.
These are fabulous ways to promote my posts – thank you! I think #4 & #5 are the areas I need to work on I use Pinterest for my personal stuff, but have not really figured out how to use it with my blog posts.. Stopping by from #WayWow
Thanks, I am not monetizing my blog but I am still trying to grow my readership, this is helpful,have been doing a lot f it, just need to start emails! thanks
So glad you found the post helpful! Growing readership is surely an important thing to focus on before thinking of monetizing. Good luck with your blog!
Thanks for sharing with our Pretty Pintastic Party. I typically forget to do all these things for every post so it’s handy to have a list to check off. Of course, I think link parties are a great way to get traffic on posts. I hope you’ll linkup with us at Small Victories Sunday LInkup too, we’re open all week long for your best posts, old and new.
Thank you, Tanya. We enjoyed sharing at your Pretty Pintastic Party! I’m glad you found the checklist helpful, and you are right, parties are a great way to increase traffic! I will be back to visit very soon and I’ll also check out Small Victories Sunday! Thanks for your comment!
So glad you linked up with us at Small Victories Sunday this weekend! I pinned it to our linkup board. Have a great week!
Thanks so much, Tanya! I enjoyed coming to your party! Thanks for hosting.
Hi Lucie and Louise, Congratulations this post was among the most clicked. Be looking for a feature on Friday. Well done.
Kathleen
Bloggers Pit Stop
Kathleen,
Thank you so much! We are thrilled that our post was one of interest to so many. One goal we all have as bloggers, I believe, is to be of help in some way to others. Thank you for hosting Bloggers Pit Stop. We will be back for a visit there soon!
Definitely some good advice here. Social media has become a great way to promote a blog, and there are many ways to do it. For people to enjoy your post, first they have to read it, and in order to read it, first they have to know it exists! Also like your advice about links within the post, linking to other articles on your site and to websites relevant to the topic can be quite valuable in terms of generating traffic, and helping readers get more familiar with your blog.
You are so right, Fred. With such a massive number of blogs out there, we do have to work hard to be seen! I have found that linking posts within the blog helps to get readers clicking around on your site. I am glad you found the post helpful. Thanks for the comment!
Thank you so much for this very helpful blog post to help our readers in The Bloggers Pit Stop. We love to help and promote our bloggers and this post is a great help in post promotion.
Kathleen
Thanks so much, Kathleen! I am glad to know that you found my post helpful. I enjoyed partying at Bloggers Pit Stop and I plan to come back soon! Thank you for the visit and thank you for hosting the party!
Great tips! The one I’ve most recently started to do is #12. I’ve added a “You Might Also Like” at the bottom of my posts and then use Pinterest as a search engine to find posts that are related to my post and then include a link. To me, using Pinterest this way saves me oodles of time, rather than searching the internet itself! Don’t know (yet) if doing so will increase my traffic, but if nothing else, it certainly is good karma to share the love!
Carole, this sounds like a great idea! It is so important to put readers and their interests first. I’m sure you will see a good return on this, because it is good karma to think of others! Thanks for your thoughtful comment.
Never thought of recirculating old blogs. Thanks for that idea!!
Glad I could give you something new to try, Mary! Thanks for the visit!
These tips are very helpful. I haven’t gotten to the point of scheduling social media yet, but am gradually improving and learning.
Charlotte, I’m so glad you found these tips useful. It took me awhile to automate my social media, but after I did, I was amazed at the difference it made in engagement with others. I wish you good luck, and if I can help with anything, let me know!
These are great ways to promote your post. I also like commenting on other blogs and leaving the last post I wrote in the Commentluv, Just like you have here. Thanks for sharing, coming from the Bloggers pit stop!
Yes, Jen, you are right! Commenting on other blogs is a good practice, not to mention a good way to make new friends! I enjoyed participating in Bloggers Pit Stop..looking forward to partying with you again soon! Thanks for the visit and for the comment!
Excellent list to get targetted traffic.
Thank you! I’m so glad you found it helpful.
Great list! I am working on scheduling older posts to go out more regularly. They seem to get forgotten! By #12, are you referring to submitting them to third party sites? Visiting from Pretty Pintastic Party.
Thank you, Victoria. Yes, breathing life into older posts is a very good strategy. Thank you for your question about #12. I was really referring to linking to other websites or blogs when the information given there would enhance the information given in your own blog post. I re-read what I had written and realized that I did not make it very clear so I went back and updated my post. I don’t think it is a bad idea to link to someone else’s blog if they had a similar post with different information. I think that it is always important to give your readers all the information or help that they need on a subject. Thanks for your question and thanks for the visit!