How to set up Rich Pins on your WordPress blog:
If you are into Pinterest, (and if you have a blog or an online business, then you definitely should be), I’m sure that you have heard of Rich Pins.
Rich Pins are pins that show additional information, or metadata, on each pin. This gives the viewer a fuller experience and increases engagement with Pinterest pinners.
Rich Pins show metadata directly from your blog. When you apply for this, anything on your blog that has metadata will become a Rich Pin when a reader saves it as a pin.
Enabling Rich Pins will make your pins stand out to pinners on Pinterest. This will result in more repins and more traffic to your blog.
There are 4 types of Rich Pins: app, article, product and recipe pins.
Rich Pins are easy to enable on your Pinterest account. Follow these simple steps if you have a WordPress blog:
1. SET UP OR CONVERT TO A PINTEREST BUSINESS ACCOUNT:
To enable Rich Pins on your blog or website, you have to first set up a Pinterest Business Account.
This is actually simple to do. You may already have a Pinterest personal account and if that is the case, you should convert your Pinterest personal account to a Pinterest business account.
If you do not already have a Pinterest account, you can easily start from scratch to set up a Pinterest business account.
To convert your personal Pinterest account to a Pinterest business account:
2. Click on the drop-down menu at the top right and select “Upgrade to a business account”
3. Enter your e-mail address and click “continue”
4. Enter business name and description and click “next”
5. Connect your website’s url to Pinterest
If you are setting up a brand new Pinterest business account, it is simple to start from scratch:
1. Create your Pinterest account
2. Set your language and country
3. Set your business name and business description
4. Connect to your blog or website
Get the FULL TUTORIAL HERE and follow the exact steps to convert or set up a Pinterest business account.
2. ADD THE YOAST SEO PLUGIN
To have Rich Pins, you need the Yoast Seo plugin on your blog.
To do this on WordPress, go to your Dashboard and then to Plugins. Click on “add new” and find the Yoast SEO plugin. Click to install it and then click to activate it.
You can also go to the Yoast SEO website to download the plugin. There is a free version and a paid premium version.
You are going to love this plugin. It makes optimizing for SEO so simple!
3. VALIDATE RICH PINS
After installing and activating the Yoast SEO plugin on your blog, you then need to validate this.
To validate Rich Pins, go HERE.
Enter the URL of one of your blog posts and click “validate”. Be sure not to use the home page of your blog, but the url of an actual blog post.
4. APPLY FOR RICH PINS
After validating your site for these pins, you then need to apply for them.
Click on “apply” and wait for the email saying that you have been accepted. This can take anywhere from one hour to a week!
When you get the e-mail saying that you have been accepted, prepare to be amazed at the difference Rich Pins will make to your Pinterest account and to the amount of engagement and the depth of reach that you will see in your Pinterest Analytics.
To enable Rich Pins on the Blogger platform, go HERE.
To enable Rich Pins on the Squarespace platform, go HERE.
Keep creating content and keep sharing on Pinterest to grow your blog and to see the most benefit to your website. Check out our post on How to Write a Killer Blog Post that your audience will love.