Increasing pageviews on your blog should definitely be on the top of your “to do” list.
Let’s face it. The one thing that our blogs depend on is our audience. The more people that come to our blogs and the longer that they STAY ON our blogs, the better the chance of our finding success in the blogging world. Readers equal pageviews.
Pageviews equal popularity, exposure, and ultimately a successful blog that you just might be able to make a living from.
If your goal isn’t to reap the benefits financially from your blog, then pageviews might not be important to you.
But for those who are striving to create a small business that brings in the bacon, then pageviews are what you are working for.
So how do you increase pageviews on your site?
1. Provide your readers with great content.
Whatever you write about should be interesting and helpful to those who visit your blog. Pinpoint what your reader wants, and give it to them.
Check out our blog post, How to Write a Killer Blog Post for tips on writing epic content.
Research, brainstorm, and come up with information that will help them solve a problem, answer a question or improve some area of their lives.
Become an authority in your niche. Become known for putting your readers and their wants before your own gains. Be a champion of giving back.
2. Create eye-catching images for your blog.
Putting in time and effort to create beautiful images for your blog will pay off tremendously. Not only do great pictures make your blog more attractive, but they make your posts easier to read by giving the reader a break from all the print.
Be selective in what you use for your images. Choose those that go with your branding and that make the right impression.
3. Make sure that your blog is easy to read.
Font size, style and color are all important. Font size should be large and easy to read and not too light in color.
If you are using WordPress, all of these things can be changed in the visual editor. We have the plugin “Fonts” installed on this site which gives us a great selection of fonts to use.
Spacing between lines is also important. Having plenty of white space throughout your posts makes everything easier to read.
4. Your blog should be easy to navigate.
Finding blog posts, reading about the author, searching for information should all be easy and convenient for the user. In other words, your site needs to be user-friendly.
If it’s not, then you can bet that your reader will go somewhere else to find information. You want the experience to be non-stressful and enjoyable for visitors.
You want them feel comfortable enough to stay on your site for as long as possible and to WANT TO come back again!
5. Don’t frustrate your readers.
Visiting your blog should be a pleasant experience for the reader. If you have too many distractions, too many pop-ups or your site takes too long to load, visitors will become frustrated and just click away.
Test your site and make sure that there are no problems with pages loading or that there aren’t too many ads blocking the view or pop-ups slapping people in the face.
I do know that pop-ups have been proven to convert, but there is a fine line between having the right number of pop-ups opening at the right time and being just downright annoying.
The most annoying thing is for a pop-up to pop up as soon as the first page loads. I don’t know about you, but I have actually physically jumped when a pop-up has unexpectedly flown up in my face. I hate that!
Scheduling your pop-up to open a few seconds later is a much better choice than having it open as the page loads.
Try to be objective when testing your blog. Put yourself in the place of a new visitor. Tweak until you create what you feel is an enjoyable experience for your reader.
6. It’s all about consistency.
You want all the elements of your blog to be seamless and to be in harmony with one another…your colors, your fonts, your images…your BRANDING.
When you choose your niche and decide on what topics you will write about, you stick to those few subjects.
It is the same with colors, fonts and images. Choose a few colors that look good together, 2 or 3 fonts, and choose the style of your images and stick with those choices throughout your blog.
A cohesive look on your blog shows the world that you know what you are doing. And if you look like you know what you are DOING, then just maybe you know what you are TALKING ABOUT and WRITING ABOUT as well.
7. Link your posts to other helpful posts.
The decision that you have to make is WHAT to link your post to…another post on your blog or a post on someone else’s blog.
Look for what is really going to help your reader and do what is best for them. Don’t link to your own post if there is related content somewhere else to link to that is better for them than your post is.
Always consider the needs of your audience first. This is what builds your readers’ trust and confidence in you. It shows that it’s not all about YOU, but about what you can do for THEM.
8. Update your older blog posts.
Read over your older blog posts and make corrections or changes to make them more relevant. Change up your opt-ins, if necessary. Check your links to see if they are still working. How to Update Old Blog Posts to Drive Traffic to your Blog
9. Use an editorial calendar to schedule blog posts and social media.
Getting focused and organized with your posting is essential for increasing readership and pageviews. Sometimes it can be overwhelming to try to keep up with when you posted what to which social media platform.
This is where your editorial calendar comes in. We have used the WordPress editorial calendar in the past, but now we use the CoSchedule calendar which helps so much in staying organized.
10. Promote your blog posts on social media.
The only way to attract readers to your site is by letting the world know that your site and your posts exist.
To do this, you have to grow your social media following.
Work on increasing your followers on Pinterest, Twitter, Instagram, Facebook, Google+, Stumbleupon and then strategically promote your articles on each platform.
Pinterest and Twitter both help tremendously with driving traffic to this blog. See our post, How to Explode Blog Growth with Twitter.
11. Promote your blog posts by joining Link Parties.
Link parties are a great way to expose your posts to the world. A link party, usually hosted by several bloggers, is where you link your post onto the hosting website with a photo and a link back to your blog.
Participating in link parties can bring new traffic to your blog and is also a great way to connect with fellow bloggers who share your passion.
Increasing page views is not just about increasing the number of people who visit your site. It is about increasing the number of PAGES each person visits on that site.
Your goal is to make the reader WANT to stay on your site and want to come back to your site. The way to do that is to provide epic content and to make it an easy, no-stress experience for them.
If your site is attractive, convenient to use and your content is awesome, then your readers will enjoy the experience and they will come back again and again.
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