Creating an amazing blog post takes a lot of work. A necessary part of blogging is AFTER the writing and the posting..you have to PROMOTE! Click To Tweet
As with any blog post, you spend many hours doing all that you can to polish it and make it ready for your readers. You research, write, edit and write some more. All of your blog images are ready to go.
Finally, you feel that everything possible has been done, so you hit the PUBLISH button and wait. Well, guess what! If you want readers to actually see your post, you still have a lot of work to do.
You have to let the world know that you HAVE a blog post and that you have a BLOG. That takes PUBLICITY. You have to expose the world to your blog. You have to promote your post.
Here are 13 great ways to promote your post:
1. Send an email to everyone on your email list
You know that email list that you work so hard to cultivate? Well, now it’s time to use it. Email everyone on your list and tell them that you have published a new blog post! I am always surprised at how much traffic this one step brings to my blog.
If people are interested enough to subscribe to your blog, then it makes sense that they would want to know when you post a new blog post…Just another way to boost your email list. See our post about how to quickly grow your list.
2. Include a link to your new post in the newsletter
Showcase the new blog post in the newsletter that you send to your subscribers. Although you have already told them about it in an email, sometimes these things are ignored or overlooked, so send it again in the newsletter.
3. Create amazing social media images
Not only must you create stunning images to go with your blog post, but you also need to create the images for all of your social media: Pinterest, Facebook, Twitter, Instagram, etc. Go ahead and get all of these done at once. This will help your publishing to go much quicker. Creating each image in the optimal size for each social media platform is important so you don’t have to go back and resize everything when you are ready to post.
4. Share on on your own Pinterest boards and group boards
Make your pin description as full of information as possible and use Rich Pins. This will attract more readers to your pin, and ultimately, to your blog. When you create your pin, double-check to be sure that your URL is correct. You surely don’t want to steer your viewers to a blank page!
If you belong to any Pinterest group boards, share your post there. A Pinterest group board is a board that many people share and is an effective way to expose your pin to many viewers at once.
Here is a tip for seeing which of your Pinterest pins are the most popular.
5. Tweet about it!
Twitter is a fast-moving vehicle of information. Sharing your post on Twitter is different from sharing it on Pinterest or on Facebook. With Twitter, you should share your post multiple times to make sure that it is seen by as many people as possible.
Share it several times on the day that you post it onto your blog, share it the next day and the day after that. You want to expose it to as many viewers as possible. If you use a tweet-scheduling tool like Buffer, now is the time to schedule future tweets about your blog post.
Twitter can be an enormous asset in growing your blog. Check out this post.
6. Share your post on your Facebook page
Facebook doesn’t seem to have the reach that other social media platforms have, but it won’t hurt to get your post exposed to as many readers as possible.
7. Share it in your Facebook groups
8. Schedule future pins for Pinterest
Schedule your post to be pinned on Pinterest again in the coming days. Personally, I use CoSchedule for this, but there are many other apps such as Tailwind or Hootsuite that can do this for you.
9. Share your post in Link Parties
There are many bloggers who host Link Parties. You can link new post to their party to have it seen by many people. This is a great way to increase the number of views who see your blog.
10. Link to other posts on your blog
Link to any posts on your blog that are relevant to the subject matter of your new post. This gets people clicking around on your site and keeps them there longer.
11. Share your post with with any person or company that you have mentioned in the post
Email anyone that you have referenced in your post and let them know that they have been mentioned in your article. If they have a blog or a website, they may either mention the post or link to it which will help with page views and get more people to your blog.
12. Link to any other websites or blogs that are in some way relevant to your post
If someone has written a helpful blog post about the subject that you have written about, go ahead and link to that post so that your reader can garner even more information. Who knows…if you send traffic to another blogger, they may reciprocate and send some traffic your way!
Also, here is our post about how to IMPROVE SEO ON YOUR BLOG. Try some of the tips for getting your posts ranked higher in search engines.
13. Go ahead and schedule your posts to be recirculated in the weeks and months to come
Continually promoting your posts, both old and new, has a funny way of working…it’s sort of like compound interest…the more you promote, the more your pageviews and engagement grow.
Finally, your amazing post needs YOU to introduce it to the world and to keep it alive. Promote, share, and send it wherever you can to expose it to as many viewers as possible. Keeping your blog posts in front of your audience will not only save it from getting lost in the shuffle, but it will also keep your readers interested and sharing, and ultimately coming back to your blog.
Be sure to download our guide and checklist below for helpful tips to promote your blog post. Also included is a chart of optimal image sizes for Social Media.