One thing that has helped me to quickly increase blog growth has been my activity on Twitter.
Since focusing on growing my Twitter following, I have been astounded at the difference that it has made in blog growth. When I consistently engage on Twitter, I consistently see more visitors on my blog. Period.
There are times that I have not focused on social media at all, for whatever reason…and it always causes a dramatic drop in numbers on my blog. I have learned that I get a significant increase in visitors and in page views when I put in the effort to be connected with others and to get to know my readers.
Twitter is just like every other Social Media platform…it is not just for showcasing YOU and YOUR AGENDA. It is for building relationships with other bloggers, with people who have the same interests that you have; in other words—with your audience.
11 Twitter tips that will increase blog growth if you commit to them and do them daily:
1. Share your content
Every time you write a blog post, tweet it! Create an image for Twitter at the same time that you make your blog post and tweet it several times a day for the first few days after you publish your post. Tweets that include an image attract many more clicks than tweets that are strictly text.
2. Share the content of others
Find interesting and relevant content that your audience will find useful and tweet that as well. Try to use the 80/20 rule of sharing the content of others 80% of the time and your own content 20% of the time.
3. Engage with others
If someone retweets your content, then you return the favor and retweet their content. If they retweet your tweet, thank them and if they comment or like a tweet, reply to them or like one of their tweets.
Talk to people. Get to know them and let them get to know you. ENGAGEMENT is what you are looking for. That occurs by give-and-take. Making friends in blogland is just like making friends in real life!
4. Use hashtags
Hashtags help people search for content related to a certain things or to certain keywords.
If you use a hashtag, you will likely reach readers that you would not have attracted without using a hashtag.
Experts say that if your tweet has a hashtag, more than twice the number of people will read them than if they don’t have a hashtag. And they also say that you should never use more than two hashtags in a tweet.
5. Tweet many times per day.
Just throwing out a tweet or two will not get you more readers. Your goal is to establish a positive social presence and to do that, you have to get to know people and let them get to know you!
6. Use a scheduling tool for tweets
There are several tools available for scheduling your tweets days or even weeks in advance. I have used Buffer, Tailwind and Hootsuite and have found all of them to be helpful.
7. Participate in Twitter chats
Twitter chats are exactly what they sound like…conversations on Twitter centered around a particular hashtag.
For example, some that I like to participate in are #SITSblogging and #FollowFriday, however, there are many Twitter chats available every day.
Chats are an easy way to find people who are interested in what you are interested in. Every time that I participate, I learn something new AND get a few new followers.
8. Create Twitter Lists
Twitter lists are simply a way to organize your Twitter connections.
You create a list, name it whatever you want, and add people to it. Simple!
You can have a list of “clients” or “influencers” or whatever you want. It is just a way to categorize people so that communication is easier and more streamlined for you. Confused about Twitter Lists? Check out THIS POST for help with Twitter Lists.
9. Improve your profile
Be sure to put up a profile picture and write a great bio. Let your personality show through and let people know a little bit about you. Connect your website to your Twitter profile.
If writing a bio seems like a daunting task, find a bio that you like and refer to it as you write one for yourself.
10. Use Twitter Analytics
Twitter provides users with tools in the Twitter Analytics dashboard that measure the effectiveness of tweets and Twitter activity.
This dashboard shows you everything that you need to know to analyze your Twitter strategy, including the most popular tweets, the most retweeted, and what your followers responded to the most. You can also see who interacted and engaged with you the most.
To see your Twitter Analytics dashboard, click on your photo in the top right corner and select “Analytics” from the drop-down menu.
11. Do YOU.
Know what I mean? You do you and I’ll do me. Just be yourself. Let your personality show through. Don’t be afraid to let your guard down and actually TALK TO PEOPLE. Making friends in the blogosphere is just as easy as it is in real-life. You have to be interested in what they have to say!
Connect with others. Ask questions. Give your opinion. Interact and engage. After all, it IS called “Social” Media for a reason!